HonorHealth is one of the largest healthcare systems in Arizona. However, with very little advertising in the market, HonorHealth’s brand awareness was significantly lower than their competitors. Through our research, it became clear that HonorHealth was much more than just a name. The idea to “honor health” was both a promise and a call to action.
The demolition of older Las Vegas casinos, and replaced by newer more modern properties, is a regular occurrence. The Stratosphere, itself outdated, was known internationally for its iconic tower. So, demolishing the property wasn’t an option. The marketing challenge was how to bring excitement to a renovation on a Strip lined with the latest and greatest casino hotels. Our work included renaming and rebranding The Stratoshere, their loyalty program, and multiple on property restaurants and bars.
To boost attendance during the sweltering summer months, the Phoenix Zoo brings in traveling exhibitions. One of those exhibits featured gigantic 2000 pound animatronic bugs, that we branded “Bugs. Big bugs.” For additional intrigue, we only hinted at the enormity of these creatures.
The Palms Casino Resort was purchased by the San Manuel tribe, making it the first Native American owned casino in Las Vegas. San Manuel brought with them four decades of premium gaming experience. And a wild card. A culture of hospitality baked into their DNA. They wanted to take Palms from a party place for celebrities and twentysomethings to a gamblers paradise for locals. Our campaign features an endearing little palm tree, with a playful spirit, who escapes a remote desert nursery to its ultimate destination.
The chiropractic profession is filled with consumer skepticism. And for The Joint Chiropractic, having locations predominantly in strip shopping centers just added to their lack of credibility. With the majority of the category focusing on the symptoms of spinal injuries, we chose to share the positive outcomes that Joint Chiropractic patients experienced.
There are over 12,000 children in Arizona’s foster care system. Fostering a child is a huge commitment, and not always the easiest decision to make. Our work for the Arizona Department of Child Safety focuses on creating content that brings a deeper meaning and rewarding experience a foster parent can make in a child’s life. While the number of kids in foster care is large, it’s the lowest it’s been in years.
The Valley Toyota Dealers wanted to set their brand apart from competing dealer associations. So we said goodbye to typical car dealer advertising and hello to Pat. He’s the guy next door. Your husband. Your brother. Your friend. If your friend is a Toyota junkie, that is. You can’t help but like him, and in turn, the Valley Toyota Dealers. This campaign is in its 17th year and continues to surpass competing dealer groups in positive sentiment.
How could MGM Grand stand out in the most entertaining city in the world? With the insight that MGM Grand is one of the legends on the Strip, and practically invented Vegas entertainment, we positioned them as The Entertainment Authority. We also went beyond marketing their scheduled entertainment and created ongoing pop-up experiences that were shared on social. In the case of our April Fools’ prank, we also made National news on the Today Show.
Monterey is best known for its beauty. But so are a lot of other vacation destinations. How do you win a beauty contest? You start by giving Monterey a live-life-like-you-mean-it attitude, and remind travelers it’s the moments that matter most.
For many, science is associated with a subject you had to take in school. Not fun. So for the Arizona Science Center, attracting visitors was an uphill battle. Not to mention competing for share of wallet with the numerous sports and entertainment attractions in the Valley. Our solution was a guerrilla marketing campaign was rooted in the idea that the answers to everyday questions can be found in science.
Why would three world-famous blue men need help standing out in a crowd? Because they are competing for attention on the Las Vegas strip. So we brought the Blue Man Group’s humor to each media and and asked ourselves, “What would Blue Man Group do if they were on a billboard? A tour bus? At baggage claim? Or in a magazine ad?"
